Tae Jeong / UX Creative Director

As a hands-on UX/Creative Director with over 15 years of experience. I have worked in big and small startups and agencies to help build brand and product experience. My personal experiences have taught me to be an empathic leader and mentor. I strongly believe that I am as good as my team and nothing is really impossible if you really try.

Most recently, as a UX creative director at Klaviyo, I build and led a small design team through strategic vision and conceptual work that established a customer-centric, results-driven SMB and Enterprise site experience for Klaviyo.

This repositioning initiative included defining user journeys and personas, designing and building the brand and design system, ensuring that every design element from the tone and voice, fonts, color palette, product illustration style, and components to button design is distinctively memorable.

Before joining Klaviyo, I was a Design Director at Flexport, leading an interdisciplinary team of designers, animators, copywriters, and illustrators through a rebranding and a new site experience. I led the effort to give Flexport a flexible brand and design system that spans all our products to marketing touch points after raising $ 1B in funding.

Prior to Flexport, I was a Digital Creative Director at Dentsu, leading teams of art directors, designers, writers, and creative technologists in evolving and innovating product experiences for Fortune 500 companies and startups.

I genuinely enjoy the challenge of working in a fast and ambiguous environment to solve a complex or business problem; working through the process with my team and stakeholders is gratifying for me.